Welcome to Shoreview Realty, centrally located in the historic City of Long Branch. Our office offers an experienced, knowledgeable and competent sales force to sell your home or investment property in Monmouth and Ocean Counties in New Jersey.   Shoreview Realty is a licensed real estate brokerage in the State of New Jersey, a member of the National Association of Realtors, and a member of the Monmouth/Ocean Regional Realtors Multiple Listing Service.  Shoreview Realty offers competitively priced listings with full personal attention 365 days a year, immediate Multiple Listing Service cooperation plus national webpage exposure including unlimited high definition photos to sell your property at the best possible price.
For more information, e-mail us at ,or call our office at 732-229-6800.

dotblinker    Celebrating 34 Years of Service to the Monmouth and Ocean County Community.
.. Thank You!
~ Edward F Thomas, Broker  dotblinker







Are you considering listing your home for sale?
We will list your home for sale including:



~  Professional References ~

   "  During my time working on committees, and as President of the Monmouth County Association of Realtors, I've had the opportunity to work with Edward Thomas in his capacity as a member of the Board Grievance Committee, member and Chairman of the MLS Committee, and a Director on the County, State and National Association of Realtors.  He additionally serves as a State Certified Mediator for the Board of Realtors.   There are very few brokers I have had the pleasure of working with who possess the intelligence and integrity of Eddie Thomas. "

... Christina "Tina" Banasiak,
2013 President of the New Jersey Association of Realtors
Past President of the Monmouth County Board of Realtors
2010 Division Officer (Communications) of the New Jersey Board of Realtors

  "  I have worked with Edward Thomas for more than a decade. His real estate expertise has assisted me in both residential and commercial markets for acquisitions, leasing, consultation, and maintenance.   He has always been there to help me with both local and regional real estate opportunities.   Edward is competent, professional, and trust worthy.   I would recommend his services to anyone involved in a real estate transaction large or small. "

 ... John M. Kiely,  President
The J.F. Kiely Companies,   Long Branch, N.J. 07740

   " I have lived in Long Branch, N. J. since 1989.   I am senior vice president of a major commercial developer.   I am and have been a member of the Long Branch planning board for the last 20 years and serve as secretary of the board.    I have had the pleasure of serving on the board with Mr. Ed Thomas who is one of the most knowledgeable member of the planning board.    Ed's wealth of information regarding all aspects of the history, past and present, of Long Branch and it's development has been a great asset to both the board and his real estate business.    I would have no reservation in recommending Shoreview Realty to anyone looking for a broker with integrity. "
... Burt Morachnick.

    " I am a fellow member of the Long Branch Planning Board, Edward F. Thomas is our Board Chairman and has done an outstanding job working with the public as they present their applications to us. He is fair, conscientious and polite. He has an enormous knowledge of our local history and is dedicated to preserving our community as well as improve it with smart growth. Anyone who should chose to work with Ed as their Realtor will not be disappointed. " 

... Robert Layton, 
Sales Executive/Title Officer Trident Abstract Title Agency, LLC

Dear Eddie,

" I want to thank for doing such a great job when we finally decided to sell the "Rumson" house.  Not sure we could have gone through the whole ordeal without you when it was necessary to sell our Mother's home.  Knowing that it was difficult for us, you were there for us in every way necessary to prepare the house for sale.  You went above and beyond and that made it so much easier for us.  I would recommend you to anyone looking for a competent, honest real estate broker.  Thanks for everything! "

... Carol Thacke

" I first met Edward Thomas in 1986 when he was first appointed to the Long Branch City Planning Board, which he continues to serve on today as Chairman of the Board.    In addition to his knowledge of good planning, I have met few people who have the extensive experience in building, design, architecture and business.     He has served on our city's Environmental Commission as chairman and continues to assist the commission today.    When my mother became ill and it was time to sell her home in Deal Park, in addition to simply marketing the property, Eddie was there to assist us in everything including scheduling all inspections, contractor repairs and efficiently delivering all documentation to all parties when needed.  Eddie Thomas is the only broker I would consider using for any real estate needs. " 

... Carl Turner
    Long Branch Planning Department

   " We were referred to Edward Thomas of Shoreview Realty by a prior client when it was necessary to sell our Mother's home.   Knowing that it was extremely difficult for us, Edward assisted us in any way necessary to prepare the house for sale.   He organized all of the contractors needed to beautifully prepare the home for sale, and later complete the work necessary to satisfy inspections.   Whenever it snowed, Edward shoveled snow off our walks and spread ice melt after every storm.   He helped winterize certain fixtures throughout the home when needed.   He delivered mail to us that had been left at my Mother's house.   Edward went above and beyond what I believe any other broker would and made the sale of the house so much easier for us.   I would recommend him to anyone looking for a competent, honest real estate broker. "

.. Jayne D. Casey

   " Edward Thomas has sold and managed real estate for me since 1991 and has always shown nothing but determination and positive results.    I was an REO manager for Alliance Funding when I first met Edward, and I used him again when I took an asset manager's position with Houlihan Parnes Real Estate.   Edward is smart, up to date, and uses all the tools available to him.   Edward sold one to four family homes, co-ops, condos, mixed use, and commercial properties for me, along with property management. 
    Edward was and is reliable, blunt, and most of all honest.   I would recommend him highly to anyone who has real estate and needs a strong hand to guide them. "

 ...   Very Truly Yours, Jack A. Guberman

    "I've known Ed Thomas for over 20 years.   And for over 20 years he has been honest and straightforward, and a pleasure with which to do business."
        ...Thank you,  
... Michael Booth, 
Publisher,  Coaster Newspaper.

" Edward Thomas has been incredibly helpful in selling our home. He saw what needed to be done to make our former home saleable and he *did* it. He took it upon himself to see that our property was manicured and staged, did necessary maintenance on some cement and woodwork, carefully secured our vacant home and, despite the fact that it is located far from his office, checked on it regularly (all without charge, simply a courtesy he extends to all of his clients).  While discussing a sale price, Eddie told us what we needed to know--not what we wanted to hear.  He is familiar with the market and helped us to determine a realistic asking price, which was attractive to potential buyers and agreeable to us. As he is not the type to sugar-coat information, Eddie discouraged us from looking at a few properties we were interested in, pointing out flaws that we did not notice. His honesty and integrity are beyond question. He would prefer to lose a sale and his commission than to sell someone a home that would be unsuitable to their needs.  Our experience with Eddie went far beyond our expectations of a professional transaction and we are extremely pleased that we chose him to work on our behalf.  "

...  Dr. and Mrs. Richard Gray

\93 Eddie\92s knowledge of the local real estate market is unmatched.  The detail with which he examines a house/property is incredible \96 if there is a problem, he will find it.  We like the way he points out the negatives as well as the positives of any potential home/property.  He really tries to make sure the home fits the buyer. \94  

... Ralph Primavera

   " Thankfully, I came to Edward Thomas for assistance.  Before then I had been embroiled in a real estate sales transaction for so long (almost one year, if you can believe that),  that I had come to refer to "it" as "The Never-Ending Closing."
       It wasn't until Eddie and Shoreview Realty came into the picture that the ball really got rolling and the property ultimately did close, but I truly feel that the mess I was in would have never been resolved without Eddie's timely,
intelligent, professional, courteous, and patient assistance and workmanship.  Eddie was only a phone call away and was always available, day or evening, to answer any questions or address any issues I had, whatever they might have been.   The Never Ending Closing has left me wary of other realtors, banks, attorneys, and title company's, but know this:  I would not hesitate to utilize the professional services of Edward Thomas and Shoreview Realty in the future and I highly recommend their excellent services for all of your personal and professional real estate needs. "

... Marilyn Manning

    "  Ed was a great mentor to me in the area of investment and real estate management. He is very familiar with REO and property management as well as residential sales and contracts. I still have my real estate sales license in his office and continue to work with him after many years. "

... Cary Lazar, Realtor
Shoreview Realty, Inc.

    " I've known and worked with Ed Thomas on several projects in the past 10 years or so and have always found Ed to be a consciencious and diligent worker. He is very reliable and has persuasive sales skills If you have needs in the realty marketplace in Monmouth County and locally, Ed Thomas at Shoreview realty is someone you should get to know! "

... Hank Keller, 
VP General Manager at HK Promotional Sales


    " Ed & I work together on the city planning board, a city that recently has undergone a transformation and renaissance in the last 10 years, making the work of the planning board both inspiring, rewarding and interesting. Ed conducts his work, whether for the small project or the largest, with professionalism, compassion for the applicant, and knowledge. His history with the board and the city affords him both a historic viewpoint as well as a current one, all qualities he uses in his work. "

... Esther Cohen, 
President-Tourism Consults & Innkeeper at Cedars & Beeches B & B Inn





"I am available to all of my clients every day of the week.   I keep a high speed internet connection active home, office, car and at every open house and worksite!    
Our obligation as agents first and foremost is to serve, advise and protect our clients.  
If you need help selling your home, managing your income property, or simply need advice, please feel free to call me anytime  at 732-229-6800 ....  Eddie"

Important information to know..

  If you are still shopping around for a broker to list your home, or have already chosen one to represent you, there are a few things that are important for you to know.  Your broker has obligations that not only effect the efficient marketing of your home, but also legal liability issues that could adversely effect the agent, their broker and you!

  When you list your home for sale your broker will provide and explain to you a Consumer Information Statement declaring their status of agency. You should sign this form to acknowledge receipt as your prospective buyers should do.  In addition you will be asked to fill out and sign a lead paint disclosure form which will indicate your knowledge or possession of records regarding the possible existence of lead paint on the property.  This form is then presented to each potential buyer and will offer then the opportunity to test for lead.  Although these forms are required by law, some brokers still do not know how to utilize them.  If they are not offered to you, make sure you ask for them.

  Once listed, your home should be entered into the Multiple Listing Service within 48 hours of taking your listing.  Make sure you ask for a printout of your listing to be sure this is done.  Prompt marketing and dissemination of information to cooperating brokers is essential to the efficient marketing of your property.  Do not let a broker waste your marketing time while trying to retain more of the commission for themselves at your expense.

  Once an offer is accepted, remind your broker that it is their legal obligation to present every written offer to you until you are out of attorney review and to make you aware of every written offer made until the closing of title.  A broker who dissuades other brokers from presenting offers only impedes your ability to receive the best price and the best qualified buyer for your home.

If you have any questions concerning these issues, please feel free to contact us anytime.

Email us now at  for more information.


What do you want your broker to do for you?

It's your broker's job to sell your house for the best price in the shortest time period to keep your holding costs down.

What do we do to sell your home at Shoreview Realty?

I've been selling property in Monmouth County for over 34 years. I got my license before I graduated Rutgers and bought my first apartment building as soon as I got out of college.  I've been an avid photographer for over 45 years now and take my work very seriously.  When I list your home, I take unlimited exterior and interior photos along with accurate measurements to tell the story of your home.  If it's sunny in the back in the morning, I'll take a full set of rear images then, and after I'll come back in the afternoon to take a set in the front. I want them perfect. Nothing less. I even include aerial images of the property and neighborhood where helpful.  Inside I like to take 2 photos of each area in the home.  Then I use a sonic device to measure every single area in the home down to the inch. I like perfection.  But the MLS doesn't have all the room for so much information. What do I do?  I personally write custom webpage for homes I list.  Unlimited photos and information. The public sees much more of your home and how beautiful it is.  It has to. My name is on it!  Do I just throw your home on the MLS and drink coffee while playing on the computer waiting for it to sell? Of course not. Many do. Your property will be promoted on the MLS, Facebook, Trulia, Zillow, Loopnet, RealtyNow, Realtor, and others as applicable.  We will be seen!

Well how do other brokers market their clients homes?

Well, sometimes it's embarrassing. I recently went on a listing appointment and I go well prepared including several MLS sheets I printed that morning of homes similar to the subject that sold and closed recently and several that are for sale, currently competing with the subject.  So as we're going through each one, we compare number of bedrooms, baths, is there a garage? How many cars? Basement? Type of heating.  But we start looking at these more carefully and noticed blatant omissions. About one in five had important information missing.  No indication if there was a garage, or a basement. Some didn't indicate how many rooms were in the house. Many don't even measure a single room in the house! One didn't even indicate how large the lot size was!  There is a large area for remarks. This is where you tell the story of the home, the area, list all of it's outstanding features.  One was blank. $1,200,000. and they had nothing to say about the house!  And photos?  Some took 2 or 3, a few took more. I hate the bathroom photos with the seat up.  In one, the main cover photo, the sun was setting behind the agent so low their shadow ran up the lawn to the house.  Another, the main photo right on the MLS sheet had a photo of the front of the home with the side view mirror of their vehicle in the corner of the image. They couldn't even bother to get out of the car to take the photo.

A few local agencies do not even enter your home listing into the MLS system at all !   They want to sell it themselves to get both the Buyer's and Seller's commission for themselves while denying you the opportunity for other offices to get your information to help sell your home. And likely to a higher bidder whom otherwise would never even have known your home was for sale!  It's a shame how often this is done.

If you have any questions, please feel free to call me anytime.

Thank you!

Edward F Thomas, Broker/Owner

Shoreview Realty, Inc.

tel: 732-229-6800 day or night!



 us now at:

Shoreview Realty Inc. is a licensed real estate brokerage in the State of New Jersey.
 P.O. Box  30,   Long Branch,  New Jersey  07740-0030

All photography and webpage design is written by and property of Edward F. Thomas, Broker/Realtor.

Long Branch

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Click  below  for a  turn-of-the-century  photo tour of   Historic  Long Branch: